Monthly Archives: July 2018

Good Web Design Tips

1. Make the structure and navigation of the web design instantly clear

People lead extremely fast-paced lives these days and everyone is competing for their attention. Your site, if it’s lucky enough to attract the right kind of customer, needs to outline your business and services in as clear and simple a way as possible. The home page should outline everything that is most important to your business. If you make your website difficult to understand, your potential customers will leave within seconds. To achieve this you need to put yourself in the shoes of the visitor – forget what you think and try to imagine what other think and feel.

2. Colour should be used sparingly

A common mistake in web design (especially by inexperienced designers / clients) is the use of too much and conflicting colour. A good web design should make allowances for a range of colours and possibly patterns and textures, but that shouldn’t mean using five different colour themes on every page. Pick two or at most three colours that best suit the tone of the site and are not so garish that your viewers will need sunglasses to experience the site. Use colour carefully. A good way to start is to see how it looks in black and white or shades of grey and start adding colour to highlight certain key areas.

3. All content should be quick and easy to ‘scan’ and absorb

Each main point should be broken down into smaller paragraphs with bold subheadings. You should make sure there is plenty of space around each heading and paragraph separation should be enough that it is easy to distinguish between them all at a glance or quick scan of the page. Visitors generally like to quickly scan each page for the information they seek – especially on their first visit to a site. In your layout, a good plan is to use bullet points, small paragraphs, bold headings and subheadings to make text easy on the eye and therefore more likely to be read.

4. Make sure your content is readable / legible

The options these days for font usage on web sites has exploded. Many sites like fontsquirrel.com or Google.com/webfonts offer a huge array of possible font styles which mean you can go crazy with fonts in basic web page design like never before. With all this power comes great responsibility though – the correct style of lettering for any project will always be the one that can be easily read. Things to avoid are fancy fonts that are almost illegible, overly small and blinking text. The aim of your site should be to make the time people spend with you as easy and enjoyable an experience as possible – don’t bombard them with too much clutter.

5. Searching should be easy and simple

The internet is a hub of information and is primarily driven by search engines providing information on topics which people decide they want to investigate or seek out. Your website visitors should be able to do the same thing on your site. Some websites can easily build into hundreds of pages and blog archives soon stack up so it’s important that you have a method to sort through that information. If you don’t provide a good search on your website you could be losing out on potential business because people will come to your site, quickly scan the navigation and if they can’t see what they want within a few seconds they will go back to the search engine results and check another site.

6. Opening pages (or any kind of link) in a new window is bad practice

A well built website should not include links that open a new window or tab as it makes browsing slower, confusing, and probably wont operate properly on mobile platforms. There are current web standards guidelines ( http://www.w3.org/ ) that suggest you should not employ this as a practice at all. Search engines like Google will take this into account when indexing your site.

7. User privacy should be respected to gain trust

EVERYONE HATES SPAM! This is especially if they didn’t know or consent to providing their contact details. You must include a privacy policy on your website which outlines how you preserve confidential information, as well as how you plan to use any collected contact information. Visitors must be asked to consent to subscriptions and retention of their personal details and MUST be given the option to unsubscribe at any time.

8. Internal linking helps

Internal linking will make your site user-friendly. Search engines also really like relevant internal links if they serve a purpose. All of your internal links should use the link name which is relevant to the content they are placed in and link to a page which is relevant to that subject – it’s useless and very annoying if all your internal links point back to your home page. Avoid creating orphan pages. This means pages that are not internally linked anywhere.

9. Remember to include the basics

This really is common sense – don’t forget to include all your basic info about your business or product on your website. Some websites will fail on this front – make sure your main info is in the top level navigation, a map of your location, business hours, full list of contact details. Your website must make this information (as a minimum) clear and prominent.

10. Design for people if you want to get found by search engines

Search engines are built to find what people want. If they don’t provide that then people wont use them. So they go to great lengths to make sure that they provide good quality results. If you try to trick a search engine into giving you a good rank, you will get found out eventually and then you will see your site get relegated from the search results. That means the best way to make your site findable is to design it for people (not search engines). The aim of your site should be to solve a problem or provide good information. You shouldn’t be thinking about making art or setting up a soapbox. Your main concern should be to provide a website that is easy to use and packed full of what they’re searching for. If you manage that, the search engines will find you.

Most Useful SEO Web Design

It is often said that Search Engine Optimization or SEO is all about developing and improving the content of various websites and uplifting their positions in the search results. But, it is not true completely. SEO web design is equally important for accelerating the rankings of websites in SERPs. Find 5 most effective techniques below that can help web designers come up with well-built as well as search engine friendly websites.

Site navigation

An SEO web development company should focus on creating a simple yet attractive site navigation. Websites with fancy navigation menus cannot be crawled by search engines easily. A SE friendly and intuitive navigation system can make the task easier for Google and Yahoo robots. So, it is always recommended to make the use of web platforms such as JavaScript, CSS, etc. instead of employing fancy applications like Flash.

Appropriate URL

URLs are one of the most crucial parts of a website. Hence, it is of utmost importance that the web developers generate reliable, search-friendly URLs for each and every website. Query strings or any additional information which are meaningless and irrelevant to the content of the web page should be avoided for using in URLs. While removing the ‘www’ segment from the URLs, make sure that it is done for each and every web page. Otherwise, search engines would consider it separately and the site will get penalized for duplicity.

Image tag

When it comes to useful SEO web design techniques, the significance of using image tags should never be ignored. Every single image used on a website should be described properly with the help of the alt attributes of image tags. As search engines are unable to crawl images, proper tags help SE robots to collect essential information. It is an excellent way to make a website SEO friendly as well as user-friendly.

Title Tag

Every web design and development company should concentrate on creating a distinctive title tag for each web page of their websites. It is always better to use appropriate keywords in the title tag of a page. Moreover, the theme of each and every page should be mentioned briefly but clearly within the first 65 characters (counting spaces) of the title tag. This is because different search engines show only that part of your page title in the search results and the rest remains hidden.

Heading tag

Be it the title of the web page or the heading of a section in it, using suitable heading tags is always necessary. Incorporating keywords in the heading tags is a good practice as it helps various search engines find out the subject matter of the page content easily. But, keep a close eye on the number of keywords placed in the heading tags at the same time. Many web developers use lots of keywords in these tags which lead their sites to get penalized by Google for ‘keyword stuffing’.

A Few Web Design Tips

These following web design tips should give you a head start on your next web project.

Upper Left Handside Corner

Always place your logo on the upper left hand corner because people are conditioned to read for left to right, top to bottom. Naturally, this is where people would look first.

This is the primary reason why Microsoft applications have the file command in the upper left corner; it is the most commonly looked at space. Because people will always first look at that space, you must put there what is most valuable – your logo.

Easy Links

Some users find small links hard to click on so you should make your links consist of more than one word. Also, don’t make your cascading menu options too close to each other for the same reason.

Above The Fold

The term above the fold refers to newspaper stories that are printed on the top half, above the crease usually made. These stories were always the most important stories.

To get more people to see your important information and content, place these data above the web design fold; this means put the content where users won’t have to scroll down to see it.

Choose Layout Before Interface

Before starting on your homepage, build a few graphic layouts and place them in a PowerPoint slide. Doing this will make browsing more convenient, before finally choosing a layout.

Web Design Tips to Increase

Back in the “brick and mortar” days of business, companies used an impressive building or office to entice customers and establish themselves as trustworthy and reliable organizations. While the physical presence is still important (for companies that have one), consumers increasingly judge a business based on the appearance of their website. This makes it very important not only that you should have a website, but that it is appealing, organized, and professional in appearance. Use these web design tips to enhance the visual appeal of your site and make a good impression on your customers.

Remove unnecessary clutter – “Whitespace” in web design refers to the negative space, or space that is not filled with your content. Visually, this space is as important as the areas containing your content. Akin to a rest in music, the empty space gives viewers a place for their eyes to rest, and gives you the opportunity to control how the viewers will visually navigate your page. Plan whitespace into your overall design.

Plan your layout – Plan where you will place your logo, your navigation, your main content, your call to action, and your whitespace. Keep your formatting elements aligned vertically to give your site a more structured and neat appearance. Try sketching it out in advance on grid paper.

Give your viewer room to breathe – Make sure your content areas are not overly dense. Keep paragraphs short and to the point, and incorporate bullet points where appropriate. Leave space between blocks of text or graphics.

Consider your color scheme – A random hodgepodge of colors is a visual nightmare. You should have one main color and one or two supporting or secondary colors. You can also use multiple shades of the same color. These colors must go well together! Explore some websites that specialize in color scheme design.

Avoid busy or visually distracting backgrounds – Cultivate a clean and professional image by avoiding a distracting background that will draw attention away from your content. If you do use a graphic background, make sure it is very muted, and place your content in a box with a neutral background.

Use a professional logo – Spring for a professionally designed logo. The logo is a single graphic that represents your entire business! You want this important element to send the right message. Put your logo at the top of each page of your site, and use it as a link to your homepage.

Invest in professional photography – A good photographer will have the equipment and expertise to make your pictures (and thereby your website) stand out from the crowd.

Make sure your site is compatible with multiple platforms – Test your site from different browsers and devices to make sure it will look the way you intended to all viewers.

Effective Web Design Tips

Creating a successful website takes work. With the number of active websites in the different niches increasing by the day, it is important to make sure that your site stands out. For this you have to look into the design elements. The difference between a good site and a great one lies in the approach taken with the design. Regardless of the purpose that you intend for your website, there are some things that never change. Making the site easy to navigate and user friendly are two key things that should inspire any design conceptions.

A lot of ideas have been shared on the subject of effective web design. But some of these ideas are subject to revision or change, as newer trends are adopted. In that light, here are 4 web design tips to help you in creating an appealing and fully functional website.

The first tip is to keep your website simple. Inclusion of a lot of graphic elements is likely to overshadow the purpose of your website. A simple website is not necessarily a boring one. Simple in this case implies an easy-to-understand layout, with a navigation system that takes no effort at all to learn. It makes modest use of color, as too many of them become visually overwhelming.

The second one points towards fast loading time, which is essential. Time is a precious resource that most web users hate wasting. They have the luxury of choice, so if yours is taking too long to load, then they move away to try some place else. To keep the pages fast, ensure there is minimal use of flashy graphics. Also include images where necessary. Videos that load automatically are an absolute turn-off.

The third tip is to ensure that your website works on a mobile interface. An observed trend is that many more users are using their handheld devices to access the internet. Smartphones are hugely available and highly affordable, and this demographic needs to have their needs met. Creating your website starting with the mobile version and then working your way up has been recommended in recent times.

The fourth one is to make catchy content and arrange them wisely. While having strong content is good, it should be intuitively arranged in the website. Make use of whitespace, more so to direct the reader to the most important content. Infinite scrolling is an emerging trend, popularized by social networking sites. There are instances when dividing the content into several pages proves much more effective. Wisdom is to knowing what works better for your site.